connected well-being.


The Purple Thread prioritizes connected well-being through services, events, and stories that light the way. Guiding clients toward self-connection with 1:1/group experiences and content focused on personal development, holistic health, and wonder.

History

The Purple Thread started in 2010 with one story.

Danielle’s college experience with teen dating violence connected her to others, and along the way — to herself. For the last 14 years, the heartfelt mission of the Club at Marist College has been to not only raise awareness of dating violence, but also self-empowerment, and community.

Over time, The Purple Thread has evolved to focus on balanced well-being, forever tethered to its root intention: connecting to ourselves — together.

43% of dating college women report experiencing violent and abusive dating behaviors. (NDVH)

“You must not ever stop being whimsical. And you must not, ever, give anyone else the responsibility for your life.”

Mary Oliver

Founder

I’m a host at heart, guided by curiosity, connection, and community. My background is in live events and holistic health.

My own transformative journey began with an abusive relationship at 19 years old, lighting a fire in me to understand, share, and empower. Learning how to shift from victim to advocate has been an enlightening, appreciated, and life-long lesson. My career began in live event production, evolving from an Executive Assistant to a Senior Producer, where I gained global experience in detailed projects and a love for memorable moments.

I first dove into holistic health and energy healing as a client seeking balance. Once again, I learned by living and needed to pass it on. As home to my speaking, writing, coaching, and events, The Purple Thread lights the way — to each other, but first to yourself.

Danielle DeZao | Certified: Holistic Health & Integrative Nutrition, Reiki Master Level 3, Fora Travel

Philanthropy

Established in 2020, The Purple Thread Sunrise Scholarship was developed for students enrolled in New Jersey’s William Paterson University Cotsakos College of Business who actively value community service, empowerment, and empathy.

Throughout the year, The Purple Thread supports Hoboken Shelter, Women Rising, and Grace Smith House via donations and collaborations.